Thursday, August 18, 2005

Czech out this Bud!

Dr James, you may appreciate this post most considering your daily calendar!
*Disclaimer* This post is about beer, something I do not drink, nor do I claim to know what is good and what is not (as I find all beer to fall in the latter category) but I've been waiting for this occurrence!

Finally! Finally! Finally! The real Budweiser is fighting the American Giant! A small brewer in the Czech Republic in a town called Budweis has been brewing beer under the name Budweiser (doesn't that make sense?) since 1802. In 1873, an ethnocentric American brewer began brewing cheap beer under the same name (Budweiser? Where'd they get that name? How inventive!). Unfortunately, The fraud Budweiser became so big so fast that the real thing was unable to sue for trademark infringement because of the legal costs. Well, Czech mate is close at hand in this chess game of naming rights! The European brewer is finally shipping their lager the US under the name B.B. Burgerbrau and calling themselves "the Original Budweiser." It's caught on in some pubs in Boston (who have stopped serving the counterfeit US version because they "want people to try real beer.") Hopefully, B.B. Burgerbrau will become popular enough to knock the yellow water we all refer to as Budweiser off the map (that's where they stole their name from anyway, right?!) Though they are starting small, their goal is obvious. They are even promoting their beer using the slogan "Enjoy the true original."

So, my lager lovers, my pint pourers, my frothy friends, support the rightful owner of the name Budweiser and oust the big American Bully!

1 comment:

Dave said...

excellent, I'll raise a true pint of Bud soon. thanks for the info Marcus!